Summary

Multipurpose themes are fantastic in a sense, that once you learn them, you could build anything. And if they are done well,  they are flexible, fast, and easy to work with, whether you’re building a portfolio, an eCommerce site, a SaaS landing page, or a simple blog, doesn’t really matter, you can build it all.

What Does “Multipurpose” Mean in This Context?

• Multipurpose WordPress themes are designed to be highly adaptable, allowing you to build a variety of different types of websites using a single theme.
• They provide a flexible foundation with customizable layouts, design settings, and integrations.
• They provide Woocommerce support to be able to create an e-shop.
• They are compatible with most of the most popular WP plugins.

Criteria for my selection

• Modern WEB and WordPress standards in 2025
• No Market themes – I do NOT recommend market themes, ever, if you want to know why, read this article.
• Responsive is a must
• Fast and reliable, I have tested them myself

1. SaaSLauncher by Cozy Themes

When I first tried SaaSLauncher, I was pleasantly surprised. A lot of SaaS-focused themes promise a lot but end up being either too bloated or too restrictive. SaaSLauncher, on the other hand, finds a great balance.

It comes with clean, modern templates specifically designed for SaaS businesses, startups, and product launches. The layouts are conversion-focused, meaning you don’t have to fight with the design to get a professional-looking site. Plus, it works well with Gutenberg.

Cozy Themes also offer very reasonable pricing for their premium version of this theme, much better than their competition. So for very little, you could basically become an agency, making websites for all the SaaS companies out there. You could find out more about their premium version at https://cozythemes.com/.

Pros:

• Built specifically for SaaS and startups
• Clean, modern, and conversion-optimized
• Good balance of customization and simplicity

Cons:

• Not as flexible for non-SaaS projects

https://wordpress.org/themes/saaslauncher

2. GeneratePress

I always loved GeneratePress, and I still do, it’s just the price that keeps me away from this theme, but still, the is ridiculously fast. If you’ve ever dealt with bloated themes that load like molasses, you’ll appreciate how lightweight GeneratePress is.

I’ve used it for everything from minimalist blogs to complex client sites, and the level of control you get—especially with the premium version—is fantastic. The theme integrates beautifully with page builders like Elementor and Gutenberg, and if you love tweaking things with custom CSS, you’ll feel right at home.

Pros:

• Insanely fast and well-coded
• Works great with Gutenberg and page builders
• Highly customizable with hooks and filters

Cons:

• The free version is pretty barebones
• The premium version is very expensive

https://wordpress.org/themes/GeneratePress

3. Hello Theme

Hello is more of a starter theme, it’s the page builder that makes it into the multipurpose solution. If you’re all-in on Elementor, the Hello theme is the way to go. It’s essentially a blank canvas with nothing else, so, be prepared, you have to build everything by yourself.

If you purchase the premium version, which again, pretty pricey, it will give you much more to start with.

Pros:

• Extremely lightweight
• Seamless integration with Elementor
• No unnecessary styles or scripts

Cons:

• Useless if you’re not using Elementor
• Requires design work from scratch
• It’s almost necessary to use the pro version

https://wordpress.org/themes/hello

4. Kadence

Kadence doesn’t get as much hype as some other multipurpose themes, but I’ve found it to be an excellent choice. It offers a mix of performance, design flexibility, and customization options without being overly complicated.

I especially love the global color palette and typography controls, which make it super easy to keep a consistent design. The free version is already powerful, but the pro version unlocks some next-level features like header/footer customization and custom hooks.

Pros:

• Feature-rich even in the free version
• Great for non-coders and developers alike
• Lightweight but highly customizable

Cons:

• The UI can feel a little overwhelming at first

https://wordpress.org/themes/kadence

5. Blocksy

Again, more of a starter theme, but a fantastic one. If you’re using Gutenberg, Blocksy is a fantastic option. It’s one of the best-built WordPress themes for block-based design, and the level of customization you get is mind-blowing.

I’ve used Blocksy on a few personal projects, and I love the dynamic layouts and deep WooCommerce integration. It’s also one of the fastest multipurpose themes I’ve tested, which makes it a solid choice for performance-focused builds.

Pros:

• Optimized for Gutenberg
• Extremely fast and lightweight
• Deep WooCommerce integration

Cons:

• Works best with Gutenberg; less ideal for page builders
• Doesn’t give you anything from the start

https://wordpress.org/themes/blocksy

Final Thoughts

Choosing a WordPress theme always depends on your specific needs, but after testing dozens, these five have stood out to me. Whether you need a fast and flexible theme (GeneratePress), an Elementor-friendly blank slate (Hello), or a specialized SaaS theme (SaaSLauncher), there’s something here for everyone.

If you are looking for something more simple, more specific, especially for a portfolio theme, please check out Minimalio. Since it’s made for portfolios, it’s much easier to set up and only gives you the necessary options that you might need, not thousands of unnecessary ones.